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Private Label Strategy: How to Meet the Store Brand Challenge Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar,Jan-Benedict E.M Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge

by Nirmalya Kumar,Jan-Benedict E.M Steenkamp


ISBN 13: 9781422101674

Format: Illustrated (288 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2007

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Used : $4.62  
 
Used : $4.62